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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream
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V. Kumar, Robert P. Leone, David A. Aaker, George S. Day With a focus on market intelligence, strategy, theory and application, the authors introduce the
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